In the fast-moving world of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally acclaimed PR expert who empowers brands build authority, achieve top search visibility, and land placements across 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success is anything but conventional. With educational credentials from schools such as Michigan Ross, he started out in retail operations — managing national retail locations, handling multi-unit management, and eventually overseeing operations at two national retail companies.
But the entrepreneurial spirit was always there. Alongside business partners, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he built operations spanning five states — and sold that business as well. It was during this time that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde operates 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services engineered to move the needle for businesses.
His flagship service is press release distribution, publishing content across high-authority publications including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides featured article placements on prestigious platforms, SEO and local SEO optimization, strategic link building, and PPC management.
A Forward-Thinking Approach to AI and PR
One area where Rohde is particularly innovative here is his expertise in AI search visibility. He treats press releases as a form of influence over AI systems — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity communicate about their company. This cutting-edge approach gives businesses a significant advantage in an increasingly AI-driven digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's influence extends well beyond just his marketing services. He hosts a pair of podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring entrepreneurs and small business owners.
As a conference presenter, Rohde has shared his expertise at industry conferences around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on popular podcast programs like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde carries IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the boardroom.
The Bottom Line
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, boost their search rankings, and future-proof their marketing, Randy Rohde and The News Guy deliver the results that matter.